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Overview

Backstory

YayYo is a mobile app that compares quotes from multiple ride sharing services to offer users a seamless "personal travel agent-style" experience. 

Problem

Users will have to download and register for multiple ride-sharing applications when attempting to find the quickest and/or more affordable option.

Solution

YayYo strives to empower ridesharing economy customers with new benefits including cost savings, rewards, and overall personal saftey.

Role

Wireframing, Prototyping, User Testing, UI

TOOLS

Sketch App, Photoshop, Illustrator, Marvel App

Team

Desiree Sisneros

 
 

Define

User Personas | Journey Map | User Flows 

I was brought on after the initial research phase to help define our users.

User Personas

 

User Flows


Design

Wireframing

Wireframes (Medium Fidelity)

I designed the medium-fidelity wireframe to test for functionality. With the rising usage of popular ride share apps, YayYo's designs stick to similar functionalities to give users the familiarity of these apps.

 

Testing results indicated low priority for map view. With limited real estate on a mobile canvas, the map was removed to prioritize information such as driver ETA and price. 

Testing


Mock Up

 

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