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Overview
Backstory
YayYo is a mobile app that compares quotes from multiple ride sharing services to offer users a seamless "personal travel agent-style" experience.
Problem
Users will have to download and register for multiple ride-sharing applications when attempting to find the quickest and/or more affordable option.
Solution
YayYo strives to empower ridesharing economy customers with new benefits including cost savings, rewards, and overall personal saftey.
Role
Wireframing, Prototyping, User Testing, UI
TOOLS
Sketch App, Photoshop, Illustrator, Marvel App
Team
Desiree Sisneros
Define
User Personas | Journey Map | User Flows
I was brought on after the initial research phase to help define our users.
User Personas
User Flows
Design
Wireframing
Wireframes (Medium Fidelity)
I designed the medium-fidelity wireframe to test for functionality. With the rising usage of popular ride share apps, YayYo's designs stick to similar functionalities to give users the familiarity of these apps.
Testing results indicated low priority for map view. With limited real estate on a mobile canvas, the map was removed to prioritize information such as driver ETA and price.