Discovery

Market Research | User | InterviewsSurvey

Market Research

To better understand the out-of-home digital media industry, we reviewed digital event signage companies.  We found that the competitors below mainly connected displays using hardware.  Virtuoso is the first in the market to connect displays using a wireless connection.

User Interviews

We interviewed a Public Relations & Communications Specialist at Mercedes and a VJ to educate ourselves in the process of setting up events.

User Survey

We surveyed users who had experience with event displays.  From our survey findings, we found that people with different levels of experience with A/V equipment are involved in setting up displays.  We designed for the different levels of experience. Connectivity was a huge pain point; users were frustrated with not being able to see if the connection was live or lost.

Define

User Personas | Journey Map | User Flows 

User Personas

Journey Map

User Flows

Design

Design Studio | Sketching | Wireframing

Design Studio

We collaborated in a design studio and focused on connecting displays to Virtuoso and previewing content on displays.  Through our collective efforts, we were able to bring our concepts to paper and whiteboard. 

Sketching

Wireframes (Medium Fidelity)

I designed the medium-fidelity wireframe to incorporate Virtuosos's brand colors.

Flow 1 (Connecting Screens to Virtuoso)

Flow 2 (Previewing content)

Testing

Usability Test | Prototype

Usability Test

First Iteration

We conducted in-person user testing by asking users to connect the display to Virtuoso. Users were confused by filler text and it took a while for users to see the connect button. In the next iteration, we included the instructions and put the connect button closer to the display ID. 

Re-Iterate

We tested the medium-fidelity wireframes on usertesting.com, the results showed that users were unclear on what the next step was after clicking "Preview Content." We iterated and added on-boarding instructions.  Additionally, we decided the top navigation was an ineffective use of limited tablet real estate and moved it to the left dashboard.

Prototype

We transformed our client's technology into a seamless interface that satisfies our users, which allow them to easily cast their content to its intended place with minimal effort. 

In this workflow, Bill the A/V Technician is setting up for an event. He will connect the digital screens to Virtuoso.

In this flow, content has been pre-programmed for each screen, with a specific start time. If Melissa wants to check on the screens, she can preview the content without disrupting the program. 

This flow demonstrates the different grid and list views.