REinfluence

Collaboration management tool between users and key influencers to promote products and events

Client: REinfluence (Start@Shea Accelerator 2024)

Industry: Real Estate, Marketing

Role: UX/UI, Bubble io Designer

Tools: Figma, Google Docs, Bubble.io

Duration: Jan - Sep 2024

Working with Constraints

Since this was a client-led MVP project, I had no direct access to users or behavioral data. All research and feature decisions were based on collaboration with the client, who acted as a subject-matter expert.

To maintain a user-centered approach, I:

  • Asked targeted questions to extract user behaviors, goals, and pain points from the client's field experience

  • Created feature logic based on the client's knowledge of how real estate professionals and influencers operate

  • Identified areas where future user validation and testing would be essential for improving the MVP

Understanding the Product

Client Goals

The goal was to design a digital platform that enables real estate professionals—agents, architects, and contractors—to collaborate with social media influencers on targeted marketing campaigns. These collaborations could be:

  • Digital (e.g., branded Instagram or TikTok content)

  • In-person (e.g., open houses or development launches)

Product Vision

While real estate professionals understand the power of influencer marketing, they often face obstacles in:

  • Identifying the right influencer partners

  • Managing communication and agreements

  • Tracking deliverables and performance

  • Re-engaging influencers across multiple campaigns

The client envisioned a solution that would:

  • Simplify collaboration from start to finish

  • Structure campaign setup, legal agreements, and content approvals

  • Enable agents to build long-term influencer relationships

  • Help users visualize an ongoing exposure strategy

Proposed Solution

The client supplied a general user journey that mapped the full influencer collaboration lifecycle. I helped transform that into a working interface with these two primary experiences:

  • Campaign Creation & Management

  • Continued relationship with influencers (Exposure Plan)

Campaign Creation & Management

I focused on the feature logic for users to create a campaign with a single influencer (MVP scope), choosing between a digital social media campaign or an in-person partnership.

Key UX Considerations:

  • Campaigns are streamlined into a guided form flow

  • On the review screen, users can send agreements via:

    • DocuSign template (prebuilt legal terms)

    • Email integration (invites sent directly to influencer inbox)

    • Meta Direct Messaging integration (Instagram direct messages for informal outreach)

  • Actions are then logged into Messages, where each is recorded with status tags (“Invitation Sent”, “Terms Sent”, etc). In Messages, users can also:

    • Approve or reject influencer content drafts

    • Send payments

    • Add collaborators (e.g., invite a marketing team)

    • Invite past influencers to new in-person campaigns

The Exposure Plan

Real-World Insight:

Agents often build strong relationships with influencers but lack a structured way to reuse their top performers across other listing types (like developments or open houses). The Exposure Plan solves this by allowing users to visualize how and where they'll collaborate with these influencers again.

Inspiration

The client wanted a drag-and-drop canvas for users to strategically map out future influencer partnerships that go beyond one-time campaigns.

I suggest the client conduct user testing to validate this was the best way a user to map out partnerships.

Prototype

Iteration 1

Create Campaign

Exposure Plan

Feedback

Why It Didn’t Work

Client feedback revealed users were confused by this feature. It was visually interesting, but not essential to the MVP. The feature was removed in favor of focusing on campaign creation and execution.

New Feature Request

  • Allow users to browse and invite influencers that match campaign criteria

Iteration 2 - Feedback Driven

Campaign Creation

To streamline the user experience, I redesigned campaign creation into progressive steps instead of a long form.

Reducing Cognitive Load

  • Breaking up a long form into smaller logical sections makes the process feel more manageable and less cluttered

  • Users can focus on one set of related questions at a time, which improves comprehension and reduces overwhelm

  • Organizing content into steps (e.g., “Campaign Details,” “Influencer Info,” “Payment”) mirrors real-world mental models

Easier Error Handling

  • Users can be alerted to errors within a step, rather than needing to scroll up/down to find a missed field on a huge page.

  • This improves accessibility and reduces frustration.

New Feature: Influencer Selection

Instead of users browsing through profiles, an internal team member would manually curate a list of recommended influencers based on campaign criteria. This simplified the experience while still connecting users with relevant talent.

Feedback

  • Users shared that the term “influencer” carried negative or overly transactional connotations that didn’t align with the collaborative nature of the platform.

  • There were concerns about internal bandwidth and long-term sustainability in manually matching users with potential partners.

Iteration 3: Clarifying Partnerships & Language

Language Shift

The word "influencer" felt too transactional. Renaming them to Influential Partners encouraged a tone of collaboration over sponsorship.

Partnership Page Improvements:

  • Browse and filter by location, neighborhood, and career experience

  • Invite outside partners via email (auto-creates partnership on registration)

  • Highlight plans, pricing, and availability directly on partner profiles

  • Emphasize 3-step action: Find → Book → Collaborate

Final Iteration: Product Pivot + No-Code Implementation

To reduce development time and cost, the client requested the platform be built using Bubble.io, a no-code platform. This meant I had to transition from designing flows to building the actual product interface

My Responsibilities Expanded To:

  • Redesigning all flows in Figma with Bubble constraints in mind

  • Building out key pages directly in Bubble.io

  • Defining data types and database structure for users, campaigns, partnerships

Reflections

What I learned

  • In fast-paced, early-stage projects, design direction evolves quickly—staying adaptable while protecting the user experience is key.

  • Working within no-code limitations (like database logic and dynamic visibility) taught me to balance UX strategy with practical execution.

  • Relying on a subject-matter expert instead of direct users challenged me to ask smarter questions and synthesize context quickly.