Loyalty App

Collaboration management tool between users and key influencers to promote products and events

Client: Solo Founder

Industry: Food & Beverage · SaaS · Loyalty Programs

Role: Contract UX Designer

Tools: Figma, Google Docs

Duration: Figma

Working with Constraints

Since this was a client-led MVP project, I had no direct access to users or behavioral data. All research and feature decisions were based on collaboration with the client, who acted as a subject-matter expert.

To maintain a user-centered approach, I:

  • Asked targeted questions to extract user behaviors, goals, and pain points from the client's field experience

  • Created feature logic based on the client's knowledge of how real estate professionals and influencers operate

  • Identified areas where future user validation and testing would be essential for improving the MVP

Overview

I was brought on as a freelance UX designer to design the end-to-end user experience for a white-label loyalty app targeting local restaurants, smoothie bars, coffee shops, and dessert businesses. The client’s long-term vision was to offer a scalable SaaS platform (similar to Shopify) for hospitality businesses, starting with a refined loyalty and rewards experience.

My role focused entirely on designing the customer-facing experience—from initial discovery through redemption of rewards. This work would later serve as the foundation for pitching the platform to local businesses and expanding the product to a broader white-label SaaS offering.

Project Goals

  • Design a loyalty app that enables customers to earn, track, and redeem rewards effortlessly.

  • Create a clean, mobile-first user experience tailored for fast-paced, in-store interactions.

  • Establish scalable wireframes that support a white-label model across multiple brands.

  • Align the UX design with a modular microservices backend and future development roadmap.

 Loyalty App

An app designed to be white labeled by local cafes and drink shops.