Overview
Team: Dominic Camozzi & Sage Molotov
My Roles: Project Manager, UI, Prototyping, User testing
Platform: Mobile
Story
As people's lives become more complex every day traveling to and from various locations within metropolitan cities, commuters need a smarter system that will help them prioritize where they need to go and when.
Tools
Keynote, Sketch, Photoshop, Marvel App, Principle, White Board, Pen and Paper
solution
Adding features to allow users to add multiple stops in their day’s journey, as well as re-ordering, and removing multiple destinations. We also designed the ability to sync calendar events from any calendar app to Google Maps.
Problem
The current iOS Google Maps App gives the user the option of traveling from point A to point B, as well as adding a stop to your current navigation but does not allow the users to add multiple stops to your journey.
Discover
C+C Analysis | Ideation | User Interviews | Survey
C+C Analysis
To better understand what the landscape was for navigational map apps, we conducted a comparative and competitive analysis to see different features offered on different apps.
Ideation
We used feature prioritization and an affinity map to brainstorm potential features.
User Interviews
We conducted informal in-person user interviews to gather qualitative data about their overall experience with map apps.
Survey
We also sent out a survey to gather both qualitative and quantitive data to better understand our users likes and dislikes about navigational map apps.
Research Findings
After user surveys via google forms, we found out that users did not want to keep re-entering destinations while on-the-go. They also wanted to sync their calendar events from their preferred calendar app with Google Maps.
Define
Persona | User Story | User Journey | User Flow
Persona
After user interviews and surveys, we created a user persona to consolidate the information and better understand our target users.
User Story | User Flow
We created a User Story to gain insight on our user's usage of the added feature, and it helped informed the user's flow.
User Journey
Learning that our users will be using Google Maps Multi-Stop feature throughout their dy, it was more helpful to map out the User Journey.
Design
Design Studio | Sketching | Usability Test | Wireframes | Prototype
Design Studio
For the ideation process, all team members participated in a design studio. Through collaboration we were able to incorporate the best ideas. Lots of sketches were done on both paper and whiteboard.
